About Them

We’re Hojicha Lab – a small, women-led London start-up on a mission to give Britain’s tea-lovers a new kind of comfort. Our roasted green tea is slow-fire-crafted in the hills of Kyoto, then packed in pouches and delivered straight to your letterbox. What you get is a smoky-caramel brew with ~80 % less caffeine than coffee and none of matcha’s grassy bitterness – perfect for a calm evening Netflix sesh or a gentle morning boost.

The Roasted Green Tea

• 🥇 Single-origin Uji leaves — sourced from Kyoto, the historic home of Japanese green tea
• 🔥 Slow-roasted at 300°C — for a deep, toasty aroma and smooth caramel-like flavour
• 🍵 Fine hojicha powder — ideal for lattes, iced drinks, baking, oats and desserts
• ☕ Naturally lower caffeine — a gentler alternative to coffee and matcha
• 🌰 Smooth, roasted taste — nutty, smoky, cocoa-like and lightly sweet without added sugar
• ✨ 100% pure roasted green tea — no sugar, dairy, flavourings or fillers
• 🌱 Vegan-friendly and gluten-free
• 📦 Free UK delivery
• 💌 Letterbox-friendly pouch

If you know me, you probably know two things about my drink habits: I am fiercely loyal to my coffee, and I have never really been a big fan of green tea. It always tastes too grassy or bitter for me. But when I was gifted a tin of Hojicha Lab’s Hojicha Powder, everything changed.

Whenever I’ve tried green tea in the past, it just wasn’t for me. So, when the wonderful team over at Hojicha Lab gifted me some of their product to try, I was intrigued, but I honestly didn’t expect it to change my routine.

Am I glad it did!

For those who haven’t come across them yet, Hojicha Lab is a fantastic UK-based, women-led startup. They source their organic green tea leaves directly from multi-generation family farms in Uji and Nara, Japan, and have them slow-fire-crafted by artisan roasters in Kyoto.

Because this green tea is roasted, it completely shatters the mould of what I expected.

Instead of that grassy, sometimes bitter taste I’d associated with traditional green teas, the roasting process unlocks a wonderfully smooth, smoky-caramel flavour profile with lovely nutty and cocoa notes.

I was eager to experiment, so I first tried it prepared with milk, which was undeniably lovely and comforting. However, to my complete surprise, I actually preferred it without the milk. Drinking it straight let the rich, toasted flavours shine through even more clearly for my palate.

Out of all the green teas I’ve ever tasted, this one is 100% my favourite.

It has completely turned my mindset around, and it’s a product I would wholeheartedly recommend to any tea lover or anyone who, like me, thought green tea wasn’t for them.

Final Thoughts…

If you are looking to switch up your daily brew or want a lower-caffeine option that doesn’t skimp on flavor, definitely check out Hojicha Lab.

You might just find a new favourite!

MY OVERALL RATING

★★★★★

It’s important to note that all the views and opinions expressed in my blog posts and vlogs are entirely personal, have not been influenced in any way and reflect my individual perspective. I value authenticity and honesty above all, and my content is a genuine reflection of my thoughts and experiences.